Onnit’s mission is to inspire peak performance through a combination of unique products and actionable information. Combining bleeding-edge science, earth-grown nutrients, and time-tested strategies from top athletes and medical professionals, the company is dedicated to providing customers with supplements, foods, and fitness equipment aimed at helping people achieve a new level of well-being - Total Human Optimization.
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WHERE WE WANT TO GO
We are on a mission to empower as many individuals as possible with a holistic philosophy regarding physical, mental, and spiritual well-being. We believe that if people have access to the best tools and knowledge, they will be able to achieve their fullest human potential, leading to a global movement for the good of all.
WHAT WE BELIEVE
Whether you are like one of the elite performers found on our Pro Team, or just an everyday sort of hero looking to make the most of life, Onnit’s pledge is to help you be the most fully-developed person you can be—in your body and in your life.
You’ve probably landed on this website armed with one or more questions about health, fitness, nutrition, and mindset: “How can I lose weight/stay healthy/get strong?” “What should I do with kettlebells?” “How do I practice meditation?” From the basics of working out and eating right to the complex avenues of mental and emotional development, we’re on it (hence, Onnit).
Onnit can be summarized in three words: total human optimization (THO). As our founder Aubrey Marcus likes to say, “THO is a commitment to get strong in the places where we are weak, become great in places where we’re good, and shine a light on the stuff we need to take a look at. Most importantly, THO is about recognizing that nothing works in a vacuum. You have to bring it all together if you want to maximize what’s possible.”
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